Anorexia?

October 6, 2009

88 pages. That was the size of the September issue of the INSPECT last year. About one third more pages than offered by the September issue of 2009. You surely already noticed that trade journals are significantly thinner this year and that they show a frightening tendency towards anorexia the further the year progresses. Why is that so anyway?

A trade journal is a product, as much as a consumer magazine is, or a book. This product needs to generate an income. That is exactly the same as it is with the products produced by your own company. For a trade journal the main source of income is advertisement, placed by companies who have an interest to communicate with you, the reader of the journal. The amount of advertisement continuously decreases since the beginning of this year and subsequently the income of trade journals abates. Now, one could argue splendidly if it is wise and well to save on market communication especially in economical difficult times, or if it were not even more important now to show a high visibility. On the other hand, one may not be mistaken that for many a company it is no longer a choice where to save.

As a consequence, cost saving has to be done by the publisher of trade journals as well. The first publishing houses announce significant economical imbalance and fight for survival. Others meet the market situation with magazines that rather remind you of a student´s notebook in size and haptics.

Not only in light of this comparison, the 54 pages of the September INSPECT are really good.

Is there no need to save costs for INSPECT as well, you might ask yourself now.

Yes of course there is, but we are lucky to have a very sound basis in more than one aspect: The companies that place their ads in the INSPECT know that in doing so they reach their customers of today and of tomorrow in an optimal way and our readers confirm for them that this choice is the right choice.

Take a close look at the advertisements on the 54 pages of INSPECT 8-9: for those companies it is a priority to be noticed by our readers and to communicate with them. This also shows economical strength, strategic sustainability and faith in their own future. Suddenly these ads have a whole new meaning in addition to featuring a product.

For us they provide the possibility to present with each issue a versatile, comprehensive and independent information package. In German and in English language. In each issue. This is complemented with our online presentation at www.inspect-online.com, taking up the topics from the printed issues and enriching them with up-to-date news on a daily basis, again in German and English language. During the summer our portal was given a facelift, that is – as with cars – a technical and optical makeover. Especially the interactive and the multimedia aspects, naturally rather out of reach for a print product, are offered by the website: search engines, webcasts, Buyers Guide database, job search, online polls, to mention but a few. But not only that: also the printed edition features some new components with which we hope to generate value and deliver delight.

Gabriele Jansen
Publishing Director INSPECT

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Machine Vision and beyond

October 2, 2008

Machine vision is generally understood as image processing for industrial applications, as opposed to the so-called non-industrial applications of for example medicine, surveillance, traffic, entertainment, to name only a few. However, also these areas are in fact industries, only not production oriented ones. And the term Machine Vision could also be understood as “machines that see”, whatever they see in whichever industry or application as long as it is an automated process. This broadening of a definition would directly lead to a huge broadening of what is today considered the Machine Vision Market and a large group of additional players could be suddenly seen on the field.

Is this useful or not ? For a trade journal ? For an association ?

Let´s face the question by taking a closer look into these other areas of application for the technologies we usually cover with INSPECT (www.inspect-online.com).

The INSPECT magazine 03/08 is focused on a wide range of different applications beyond production. Besides the target of generating profit quite a few of these applications directly or indirectly provide for a safer world, a cleaner environment or improved medical treatment. The combination of fast 3D stereo tracking in combination with tissue simulation in virtual reality for example allows for the first time ever to practice eye surgery until proficiency is reached like pilots practice mastering the airplane before their first real take-off. With the increase of age-related eye problems if only by the shift in the age pyramid, millions of us will be very happy about this in the future.

A totally different and yet machine vision empowered tool to make our world a safer place is the equally respected and loathed speed control. Speed measurement, number plate recognition and driver face capturing are all optical and machine vision tasks. As much as these curbside boxes cost us frequent drivers and as much as we might curse it for again getting us in the one moment of lowered attention, I think we still agree that thousands of lives are saved because of the presence of these speed cameras.

Recycling is one way to get our energy balance back on track and glass recycling yields especially high potential. Did you know that with each ton of recycled glass the emission of greenhouse gasses is reduced by 200 kilograms ? This, however, is only made possible by very fast and highly accurate optical sorting of the secondary raw material.

These and many more equally important equally interesting applications are covered with the magazine. Among them also the meanwhile famous Stasi (i.e. Ministry for State Security, German Democratic Republic) puzzle, the vision empowered reconstruction of 45 Million torn or shredded Stasi documents. A topic very intertwined with our country´s recent history, yet not as German as one could think at first glance.

So coming back to the question: does the definition of Machine Vision need to be extended? Why don´t you share your thoughts on this and other “vision related” matters with other experts either here or in our newly established INSPECT community at http://network.inspect-online.com.

Looking forward to meet you there,

Gabriele Jansen

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